080 Fashion Week - Ungenderless Edition
Art Direction and Branding
Year 2020
The concept of this proposal is directly related to "genderless" fashion and, consequently, the celebration of design without definition and neutrality as a catalyst for freedom. It is the response to a change of mentality and thinking, through which the feeling of breaking the rules that define feminine and masculine is represented.
Faced with new challenges and changes, we are faced with the possibility of redesigning the entire identity and communication of 080 BCN Fashion (which until today has not really been developed with a clear intention). An identity according to the concept we are dealing with with the elements that represent it in all the formats of the event.
080 Fashion Week
Art Direction and Graphic Design: Magda Martinez, Yolanda Justicia
Photography: Victor Supertramp